Marketing

Program Snapshot

Give Any Business The Marketing Edge

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At Cape Breton University, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At CBU, you’ll learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication.

What skills will I gain from this program?

  • Critical marketing skills
  • Strategic development skills
  • Data collection and analysis
  • Analysis of consumer behaviour

Why study at CBU?

When it comes to helping a business achieve clarity in marketing communication and strategic planning, a perspective makes all the difference. to visit in the world as rated by Travel + Leisure Magazine, not many places offer the incredible benefits of studying in a place like Cape Breton Island.

Our marketing program is taught by professors who have connected with the local business community to bring real-life marketing situations into the classroom. With modern facilities, and accessible, engaged faculty, students at CBU have the opportunity to gain a well-rounded learning experience every single day. You will learn how to use strategic marketing skills to analyze the market and develop marketing plans, all in the spirit of helping local, national, and international businesses attract customers and drive sales.

Sample Courses

  • MRKT2301: Consumer Behaviour
  • MRKT4309: Social Media Marketing
  • MRKT4301/4303: Marketing Research

Possible Career Paths

  • Sales and Personal Selling
  • Advertising
  • Market Research
  • Public Relations
  • Supply Chain Management

Experiential Learning Opportunities

  • Co-op internship option
  • Local business engagement
  • Analyze actual marketing plans

Faculty

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