Peter Kerr

Assistant Professor, Marketing

Dr. Peter Kerr is an Assistant Professor of Marketing. His research focuses on sales and service employee aptitude and behaviour in the context of marketing strategy implementation and performance using quantitative methods. Prior to joining Cape Breton University Dr. Kerr was a part-time instructor at the Goodman School of Business at Brock University in St. Catharines, Ontario. Peter holds a BBA from Brock University, an MBA from the University of Western Ontario and a PhD from Cranfield University in Bedfordshire, England. Prior to completing his PhD he held senior executive marketing positions in the financial services and technology sectors with TD Canada Trust, Q9 Networks, Dell Financial Services and Bell Canada where he was Vice-President of Marketing for Bell’s Small and Medium Business division.

Expertise:

Marketing, Sales Management, Performance Measurement