As a part of our Open House event, the Shannon School of Business will be hosting a TedTalk-style information session by Maya Giorbelidze, with an introduction by Mary Jane Morrison, Interim Dean, SSOB.
Wait… How Do They Actually Make Money?
The Business Behind Creators, Brands, AI, and the Careers of Tomorrow
Ever wondered how TikTok creators, YouTubers, and influencers actually make money? What happens behind a viral video? And what does any of this have to do with your future career?
In this fun, interactive, TED-style session, Dr. Maya Giorbelidze takes students behind the scenes of a fictional content creator’s journey from making videos to building a business. Along the way, participants will explore marketing, money, leadership, entrepreneurship and artificial intelligence—and discover how business skills shape almost every industry, from sports and entertainment to healthcare and technology.
The session challenges students to rethink one of the biggest questions about their future. Instead of asking, “What job will I have when I’m 30?” what if we asked, “What skills will allow me to create opportunities when the world changes?”
No business experience required. Just curiosity, imagination and a willingness to think differently about your future.
Attendees will be entered to win draw prizes!
Speaker Bio – Dr. Maya Giorbelidze
Dr. Maya Giorbelidze is an Associate Professor at Cape Breton University’s Shannon School of Business, an entrepreneur and a recipient of CBU’s 2024 Distinguished Teaching Award.
With over 15 years of global experience spanning more than 20 countries across five continents, Maya has worked with international organizations, including the United Nations, as well as governments, businesses, consulting firms and nonprofits.
Maya holds a PhD in Business Administration and is a certified Project Management Professional (PMP). Beyond the classroom, Maya is actively involved in the Cape Breton community, serving as Vice-Chair of the YMCA Cape Breton Board of Directors. She is also involved in advancing the responsible use of artificial intelligence (AI) in education and organizations, and works with businesses and nonprofits to help them innovate and make better decisions.
Maya believes that education should do more than prepare students for their first job. It should inspire them to think creatively, recognize opportunities, adapt to change and develop the confidence and skills to shape their own futures.