Winter 2027 Co-op – Alumni and Development Digital Marketing, Innovation and Events Assistant – Cape Breton University – Sydney, NS

Winter Co-op Role: Alumni and Development Digital Marketing, Innovation and Events Assistant

Employer: Cape Breton University

Department: Development Office

Start Date: January 2027 (Winter term)

Number of Weeks: 12 weeks

Hourly Wage: $20

Hours Per Week: 35

 

**You must be registered in an applicable Co-op Program to be considered for this role. For more information on CBU Co-op programs, please contact peggy_gordon@cbu.ca

 

Location:

Please note that this position is in-person, based out of the Cape Breton University Development Office – 1250 GRAND LAKE RD, Sydney, Nova Scotia

 

Position Description:

Reporting to the Development Department, the selected student will be an integral part of CBU’s Development Office team. The student will gain hands on experience across multiple advancement functions including: public relations, event planning, fundraising, customer relationship management systems, information and data management best practices, donor and sponsor stewardship, marketing and communications and social media.

 

Duties will include, but are not limited to:

 

• Assist in developing and analyzing social media and email marketing performance metrics, providing summary insights and recommendations to improve engagement.
• Assist in planning, promoting and executing events for alumni, donor and annual giving activities including communications content creation, stewardship initiatives and related events.
• Work in an energetic, team-oriented environment, contributing to projects and tasks of varying size and scope for diverse stakeholder audiences.
• Assist with planning and execution of university events including Convocations, conferences, donor events, alumni events and other events supported by CBU Development.
• Under the guidance of Development staff, research, interview and write alumni stories to build a databank of engaging alumni profiles for use in print and digital marketing campaigns, while supporting outreach to specific groups.
• Assist Development staff in sponsorship fulfillment activities
• Update alumni and donor attributes in the fundraising database, including notable alumni, contact information, employment, and key relationships, to support generating reports for analysis and tracking purposes while ensuring data integrity and confidentiality.
• Map alumni profiles between LiveAlumni and CRM Advance platforms and review reports for potential stories.
• Research best practices and execute Ai and digital innovation in research and content creation
• Engage in primary and secondary research to support the fundraising department while adhering to appropriate ethical guidelines.
• Provide administrative support to the Development team as required.
• Other duties as assigned.

 

Apply by email to: stephanie_macdougall@cbu.ca, including a resume, cover letter, and any other relevant documentation, by November 20th, 2026.