As technology reshapes how consumers behave, how organizations compete, and how markets evolve, the demand for skilled digital marketers who can think strategically, analyze data, and use AI responsibly has never been stronger. The Master of Digital Marketing (MDM) at Cape Breton University equips students to lead and innovate in today’s data‑driven, AI‑enabled marketplace. In just 16-months, students will build the strategic mindset and technical skill set employers demand, blending marketing strategy, analytics, consumer behaviour, and the responsible use of AI and automation.
Through immersive labs, case studies, and culminating in a Master’s project, students will apply classroom learning with the same tools trusted by industry to solve real‑world challenges. Offered in-person with full‑time and part‑time options, the MDM program welcomes recent graduates, working professionals, and career changers ready to accelerate their growth in a global field.
These numbers are an estimate for planning purposes only. These numbers include tuition & fees for the entire MDM program. Please review the Student Finance Hub for more information.
| TOTAL YEAR(S) | TOTAL CREDITS | NS STUDENTS | OTHER PROVINCE STUDENTS | INTERNATIONAL STUDENTS | |
| Master of Digital Marketing | 16 months | 36 | $17,265.56 | $18,805.16 | $35,195.16 |
As one of Canada’s youngest and most ambitious post‑secondary institutions, CBU is focused on creating some of the most relevant, progressive and innovative programs in the world. CBU offers a career‑focused graduate experience that turns ambition into impact in just 16-months. CBU’s MDM program combines strategy, analytics, AI and modern marketing technology with hands‑on learning so you graduate market ready and able to interpret data, design high‑performing campaigns and maximize ROI. Students strengthen their critical thinking and leadership skills while learning to apply AI and machine learning responsibly. With immersive labs, case studies, and a Master’s project that integrates academic knowledge with practical experience, CBU prepares students to step confidently into a fast‑growing digital world.
At the Shannon School of Business (SSOB), you’ll join a dynamic learning environment where world‑class faculty, small class sizes and strong community connections empower you to lead with purpose. As part of Cape Breton University, the SSOB offers specialized graduate education grounded in real‑world experience, close ties to local industry, and a commitment to innovative economic and community development. With accomplished faculty who have shaped business locally and globally, the SSOB delivers a personalized, high‑impact learning experience designed to prepare the next generation of leaders, entrepreneurs and innovators.
The MDM program is offered in-person on CBU’s campus with both full-time (16-months) and part-time study options available. In the final study semester, students will complete a Master’s project in collaboration with external partner organizations, ensuring practical, real-world application of digital marketing principles.
Have a question? Email ssobgradstudies@cbu.ca
Co-op is not offered within the Master of Digital Marketing program, however, students complete a Master’s Project during their final semester. This capstone experience provides the opportunity to collaborate with external partner organizations, allowing students to apply digital marketing concepts in real-world settings and gain valuable, hands-on experience.
As a student in the Master of Digital Marketing program, you will develop a broad set of skills that will prepare you for today’s fast-evolving digital landscape. These skills go beyond traditional marketing and combine creativity, data, technology and strategic thinking.
Students complete a Master’s Project during their final semester. This capstone experience provides the opportunity to collaborate with external partner organizations, allowing students to apply digital marketing concepts in real-world settings and gain valuable, hands-on experience.
To learn about CBU’s available scholarships and criteria, visit cbu.ca/scholarships.
Currently the program is only offered in-person. However, other program delivery options are currently being explored.
The program is delivered on a full-time basis, although part-time options are being explored.
The program is 16-months in length.
Yes, the Master of Digital Marketing program is eligible for a post-graduate work permit.
