Master of Digital Marketing
Lead with AI Powered Marketing Skills
As technology reshapes how consumers behave, how organizations compete, and how markets evolve, the demand for skilled digital marketers who can think strategically, analyze data, and use AI responsibly has never been stronger. The Master of Digital Marketing (MDM) at Cape Breton University equips students to lead and innovate in today’s data‑driven, AI‑enabled marketplace. In just 16-months, students will build the strategic mindset and technical skill set employers demand, blending marketing strategy, analytics, consumer behaviour, and the responsible use of AI and automation.
Through immersive labs, case studies, and culminating in a Master’s project, students will apply classroom learning with the same tools trusted by industry to solve real‑world challenges. Offered in-person with full‑time and part‑time options, the MDM program welcomes recent graduates, working professionals, and career changers ready to accelerate their growth in a global field.
What is the tuition for this program?
These numbers are an estimate for planning purposes only. These numbers include tuition & fees for the entire MDM program. Please review the Student Finance Hub for more information.
| TOTAL YEAR(S) | TOTAL CREDITS | NS STUDENTS | OTHER PROVINCE STUDENTS | INTERNATIONAL STUDENTS | |
| Master of Digital Marketing | 16 months | 36 | $17,402.04 | $18,948.84 | $34,678.84 |
Why study at CBU?
As one of Canada’s youngest and most ambitious post‑secondary institutions, CBU is focused on creating some of the most relevant, progressive and innovative programs in the world. CBU offers a career‑focused graduate experience that turns ambition into impact in just 16-months. CBU’s MDM program combines strategy, analytics, AI and modern marketing technology with hands‑on learning so you graduate market ready and able to interpret data, design high‑performing campaigns and maximize ROI. Students strengthen their critical thinking and leadership skills while learning to apply AI and machine learning responsibly. With immersive labs, case studies, and a Master’s project that integrates academic knowledge with practical experience, CBU prepares students to step confidently into a fast‑growing digital world.
Shannon School of Business
At the Shannon School of Business (SSOB), you’ll join a dynamic learning environment where world‑class faculty, small class sizes and strong community connections empower you to lead with purpose. As part of Cape Breton University, the SSOB offers specialized graduate education grounded in real‑world experience, close ties to local industry, and a commitment to innovative economic and community development. With accomplished faculty who have shaped business locally and globally, the SSOB delivers a personalized, high‑impact learning experience designed to prepare the next generation of leaders, entrepreneurs and innovators.
Program Delivery & Structure
The MDM program is offered in-person on CBU’s campus with both full-time (16-months) and part-time study options available. In the final study semester, students will complete a Master’s project in collaboration with external partner organizations, ensuring practical, real-world application of digital marketing principles.
What skills will I gain from this program?
- Make strategic, data-driven marketing decisions
- Apply AI and machine learning to real-world marketing campaigns
- Analyze and segment digital consumer behaviour
- Master modern marketing technologies and platforms
- Optimize campaigns to maximize ROI and performance
- Lead ethically in AI-driven digital environments
Potential Careers
- Digital Marketing Manager or Specialist
- SEO/SEM Manager
- Social Media Manager or Strategist
- Performance Marketing Manager
- Content Marketing Manager
- Digital Analyst or Insights Analyst
- CRM Manager or Growth Marketer
Related Contact
Have a question? Reach out to Cynthia Vokey, Director of MBA & Graduate Programs.
Related Faculty
Cynthia Vokey
Director, MBA and Other Graduate Programs
Shannon School of Business
Cynthia_Vokey@cbu.ca
902-574-1051
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