Winter 2021 Co-op: Marketing Technology Associate – SimplyCast

Marketing Technology Associate – Work from Home

SimplyCast, a leading provider of interactive engagement and communication software for organizations worldwide, is seeking 10 (ten) Marketing Technology Associates to join its team located in Dartmouth, Nova Scotia, Canada.

About the Position
As a Marketing Technology Associate, you will be responsible for creating marketing materials to reach customers through various communication methods.

Job Responsibilities

• Create thoughtful, personalized, and brand-relevant content strategies and execute them across multiple online channels/platforms
• Work collaboratively in a multifunctional team to conceptualize and implement compelling brand stories
• Write strong, motivating content including website copy, emails, social media, blogs, and other appropriate content types within the brand’s style and tone guidelines for assigned projects
• Enhance the distribution of content through SEO strategies and the implementation of best practices
• Analyze and test optimal ways for consumers to find and consume content
  Clearly and confidently present work to internal teams and clients
• Maintain and expand relationships with new and current customers
• Upsell SimplyCast services to assigned clients
• Ensure assigned client needs and expectations are met by SimplyCast
• Establish productive, professional relationships with clients
• Proactively assess, clarify, and validate customer needs on an ongoing basis
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel
• Enlist the support of sales specialists, implementation resources, service resources, sales, and management resources as needed
• Closely coordinate company executive involvement with customer management
• Work closely with customer service representatives to ensure customer satisfaction and problem resolution

Job Requirements

• Experience writing for both long- and short-form content
• Passion for both high-level strategy and hands-on writing and editing for web and mobile experiences
• Understanding of latest SEO and social media marketing best practices

Familiarity with marketing automation platforms

• Familiarity with the concept of inbound marketing
• Extremely deadline and detail-oriented
• Thrive in a fast-paced environment
• Strong teamwork/communication skills
• Presentation skills
• Great personality
• Excellent customer service skills

Nice to Haves

• Students enrolled in journalism, communications, marketing, or a related field
• Background working for brands with considered purchase decisions in insurance, finance, technology, healthcare, legal, and business-to-business
• Experience in user experience and web technologies
• Proficiency in Photoshop, Illustrator, and InDesign

 

To apply for this position, please send your resume and cover letter to: student_jobs@cbu.ca

 

SimplyCast is an equal opportunity employer. Our organization values the importance of diversity, fairness and trust.

We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.