Communications and Public Relations Department
The Communications and Public Relations Department at Cape Breton University consists of a multifaceted team that works to raise the visibility, strengthen the reputation and extend the reach of Cape Breton University’s diverse and expanding mandate through clear, consistent and constant communication to several important audiences.
To ensure accurate and efficient production, members of the University Community, who seek support services, will work with the Communication and Public Relation Department with an understanding of shared project responsibility.
The team advises on and offers support services in the following areas
- media relations
- graphic design
- web communications, social media and training
- strategic communication plans and policies
- photography
- internal and external communication tools and templates
- event planning
- conference management services
- video production
- crisis communication
Media Relations
The Communications and Public Relations Department plays an integral role in maintaining and strengthening the relationship the University holds with the media. Annually, the Communications and Public Relations Department shares a vast amount of university related information with its media colleagues through media releases, advisories and invitations. In addition, the Department receives hundreds of media inquiries on a diverse range of topics.
Media Release
A media release is a detailed communication piece that is distributed to media outlets and other targeted publications, with the purpose of sharing newsworthy information. The release includes pertinent information and quotes from key players providing media with sufficient information to publish the release or entice further interest.
Media Advisory
A media advisory is written document that is distributed to media outlets and other targeted publications about an upcoming press conference, announcement or other event. A media advisory usually includes the basic details about the event, its schedule and location.
Media Invitation
A media invitation is a communication tool that is distributed to media outlets and other targeted publications to invite media representatives to attend press conferences, announcements and other special events. The invitation briefly addresses the five W’s - who, what, when, where, why.
If you require any of these communication services please submit the request form at least one week in advance.
Graphic Design
The following are examples of graphic design work:
Event Planning
Members of the University Community who are planning a conference or other special event should first contact the Conference Services Coordinator to verify availability of campus facilities. For more information visit the conference management services site.
Web Communications, Social Media and Training
Web Communications powers the University's online marketing initiatives by ensuring brand consistency through the CBU.ca home page, top-level sites and social networks. We support our overall communication strategies by connecting and integrating our online messaging with various mediums like print and video.
We employ best practices in design and development while providing support to our departments and schools through training, consultation and site building.
Some responsibilities of web communications are:
- Manage and develop the top-level pages of the CBU web site
- Design and development of web pages for CBU schools and administrative offices,
- Grow and maintain various Social Networking initiatives
- Research and analysis through site reviews, and web analytics
- Provide training in content contribution
- Maintain University web standards;
- Stay on top of new and exciting web technologies
Photography
Internal and External Communication Tools and Templates
The following are available for your use:
Video Production
The Video Production Unit provides the University with a range of digital media services for promotional and academic purposes. The Unit works with various departments to produce material that promotes the institution, with members of the faculty to create course materials and with students to design and assist with video assignments.
Students and faculty with projects involving digital media bring their ideas to the Video Production Unit, where they are able to develop their initial concept and use the unit’s equipment, technical support and other resources to carry it to completion through each stage of the production process.
In addition to providing streaming video of graduation ceremonies and documenting special events to video, the Unit provides technical services and resources to support the training of students, faculty and staff; to support video recording, editing, and duplication; and to support the digital conversion of analog video, printed images and documents, and the incorporation of a variety of digital media into PowerPoint presentations.
Crisis Communication
