WTI Goals & Philosophy

The Philosophy of WTI

The foundation of the WTI is rooted in the depth and diversity of the Cape Breton Tourism Sector, the long history of Tourism and Hospitality programming at CBU and the established industry and community relationships.

The Goals of WTI

  1. Through the application of both basic and applied research, to be disseminated through peer-reviewed journals, industry fora and colloquia, the WTI will contribute to the expansion and creation of new knowledge.
  2. To enhance existing programming specifically within the envelope of the Bachelor of Hospitality and Tourism Management (BHTM) and generally within the Bachelor of Business Administration (BBA) (Tourism) and Master of Business Administration, Community Economic Development (MBA CED) (Tourism). And through industry liaison and intelligence, propose and develop new programming. Areas including Indigenous, Golf, Cruise, Events, Culture and Entertainment and Winter product and offerings will be explored. Atlantic Canadian students will be encouraged to become internationally “acculturated” through the diversity of the student body and the profession of internships for global placements.
  3. In consultation with industry and industry associations there is a need to develop short-term Industry Professional Development Modules and Microcredentials. These modules may be taken as stand-alone or bundled into a recognized certificate.
  4. To encourage entrepreneurial development, promote and enhance immigration opportunities and work with industry to support industry succession planning. Industry focus may vary from issues of infrastructure development, human resources development and new market entry.
  5. To coordinate BHTM Programming and Industry “Best Practices” with Conference Services at CBU to demonstrate Industry Excellence and to create opportunities for an Experiential Learning Laboratory. In its’ own right, the WTI could establish itself as a tourism destination for visiting researchers and practitioners, and become a global “think-tank.”
  6. To collaborate with colleagues in the School of Arts and Social Sciences in areas of programming and research which support the global tourism sector such as Mi’kmaw Studies, Celtic Studies, Music, Applied Theatre, Culture and Heritage, Community Studies and Sports and Recreation.