Past WTI Events

The WTI is committed to achieving its goals, and actively creates opportunities in the Tourism sector to connect, learn and innovate. A few of our successful events are below, and we look forward to creating more in the future.

Tourism Destination Marketing & Management in a Post-COVID Cape Breton

November 10, 2020, Virtual

Co-hosted by Cape Breton University’s World Tourism Institute and Destination Cape Breton, this conference covered Tourism Destination Marketing & Management in a Post-COVID Cape Breton. View the Conference Agenda here.

Tourism Innovators Summit

October 30, 2019, Wagmatcook Cultural & Heritage Centre

The Tourism Innovators Summit was launched to give a voice to Cape Breton tourism operators, big and small, who are innovators in the industry. The goal of the Summit was to learn from each other’s experiences, network and identify possible collaborations and future ventures.

The Summit took the style of a “Ted Talk” model, with four 15-minute Innovation Spotlight themes and 14 five-minute Innovation Shorts.

During the Summit, CBU faculty members Mary Jane Morrison and Stephanie MacPherson also presented, giving insight into the redesign of CBU’s Bachelor of Hospitality and Tourism Management program and how the tourism industry has helped shape said redesign.

BHTM New Student Familiarization Tour

October 18, 2019, Cabot Trail

The Bachelor of Hospitality & Tourism Management (BHTM) New Student Familiarization Tour saw 103 participants, all of whom were new-to-CBU students registered in the September 2019 intake of HATM1501.

The goal of the event was to enhance the CBU student experience while strengthening connections between CBU and the Cape Breton Island hospitality industry.

The event consisted of three-day-long itineraries, each starting and ending at CBU, and designed to include at least one major accommodation facility as well as tourism icons across the island.