Online Tourism Conference to Explore Destination Marketing & Management in a Post-COVID Cape Breton

Destination Cape Breton and Cape Breton University’s World Tourism Institute (WTI) are hosting an online conference on Tuesday, November 10, 2020. The event’s primary goal is to provide timely, fact-based information to operators and to their communities which depend upon Tourism.

“Based on the success of the Tourism Innovators Summit that we co-hosted last year, the World Tourism Institute and Destination Cape Breton decided to plan an event that would be fitting for the current situation,” says Dr. Keith G. Brown, Managing Director of the World Tourism Institute. “We have assembled an impressive collection of industry leaders who will share relevant information for tourism operators.”

The event, being livestreamed from 10am – 3pm, will feature a series of short panels and interviews. Panel topics include the economic outlook, the recovery of cruise tourism, adventure tourism opportunities, the return of events, opportunities in Indigenous tourism and culinary tourism. The day will also feature an address by President David C. Dingwall who will speak on CBU, COVID-19 and tourism, and an interview with Dalhousie University’s Dr. Lisa Barrett who will address the question – When will this Pandemic End?

Presenters, panellists and moderators are joining from across Atlantic Canada, as well as British Columbia, the United States and the United Kingdom. Subject matter experts will address the Pandemic from their perspectives and individual tourism operations will speak to the challenges they are facing, as well as unique opportunities that surfaced in 2020. The event will also feature a series of videos highlighting COVID-specific challenges and opportunities realized by local tourism operators, as well as CBU’s Bachelor of Hospitality and Tourism Management students who will report on their summer work experience.

“Given the current situation that our industry faces, we felt it important to share valuable information that will help operators plan for the upcoming year, while also highlighting potential opportunities when we get to a Post-COVID environment,” says Terry Smith, CEO of Destination Cape Breton.

The conference is free for all those who register. Please register attendance at