My CBU Story: Madison Walcott

Growing up in Sydney, Cape Breton University’s reputation preceded itself for Madison Walcott; A close knit place where students are seen, professors who know your name and that feels like a community. That reputation is what brought Madison to CBU and the Shannon School of Business, and where she learned to turn her ideas into content and see them thrive. Now Madison prepares to take her next step, this time across the stage of the Kehoe Forum, as a graduate of CBU’s Bachelor of Business Administration program with a Major in Marketing.

“I was drawn to CBU because of its smaller classroom sizes and the opportunity to build stronger one-on-one connections with professors. Being from here, I’ve always known about CBU’s supportive and close-knit learning environment, and I knew I wanted to be part of a university that values personal growth and meaningful connections within the community,” says Madison. “Through my classes, especially in marketing, I’ve gained practical knowledge and experience that I can apply directly to my career.”

In the classroom and around campus, that promise of community felt real. Madison points to Marketing professor Elaine MacNeil as a steady source of guidance and momentum. “She provided incredible insight into the world of marketing and shared valuable lessons that went beyond the classroom,” Madison says. “She was truly a blessing to have as a mentor and guide throughout my studies, helping me grow both academically and personally.”

During her time at CBU, Madison didn’t only make marketing connections, but was also able to meaningfully connect with the African Nova Scotian (ANS) and African Canadian (AC) student communities around campus. Madison also worked with the Advising Centre at CBU; helping organize events, participating in panels and hosting activities for the ANS and AC student community. “As an African Nova Scotian myself, it’s been meaningful to connect with my community and help create a welcoming and supportive space for other students,” Madison says. “The experience has been one of the most rewarding and memorable parts of my time at CBU.”

At CBU, Madison found opportunities to stretch her abilities outside the classroom as a member of the Business Society and a student ambassador for tech giant Amazon. As an Amazon Student Ambassador, Madison created content for their Amazon Student platform and organized giveaways on campus. “I was proud to help put our university on the map and create ambassador opportunities for future students,” says Madison. “These experiences have truly enriched my time at CBU.”

As she looks to the future, Madison’s goal is to keep creating and developing her skillset while she explores the opportunities within the world of Marketing. She is excited to build on the skills she developed at CBU and see where her creativity and experience in marketing take her next.

Despite what she’s achieved, Madison is quick to share credit for her journey. She says her family and friends have been an integral part of her success. “My biggest support system throughout my degree have been my friends and family, especially my mom,” says Madison. “She has been my biggest cheerleader and constant source of strength, always believing in me – even when I doubted myself.”

“I would tell anyone thinking about coming to CBU to go for it,” Madison says. “Smaller class sizes create a supportive and personal learning environment and the professors truly care about your success. Beyond academics, the sense of community here is amazing. You’ll find opportunities to grow, connect and feel like you are a part of something special.”

Congratulations to Madison and the entire graduating class of Fall 2025