WORK STUDY WINTER 2026: Marketing and Recruitment Research Assistant

About the Job

The Student Recruitment & Marketing Research Assistant will conduct research to support recruitment efforts for the MBA program.  Responsibilities include reviewing recruitment strategies used by comparable institutions, identifying opportunities for differentiation, and preparing summaries and recommendations. This role builds transferable skills in research, marketing, and administrative support within a university setting.

Duties

• Conduct preliminary research on marketing and recruitment strategies used by comparable MBA programs in Canada and internationally Review program websites, social media, and promotional materials to identify trends, strengths, and gaps Assist with competitive analysis to help identify areas where CBU’s MBA programs can differentiate themselves
• Compile research findings into clear summaries, reports, or briefing documents for departmental use
• Support the development of ideas for future marketing and recruitment initiatives based on research findings
• Assist with data collection related to student recruitment, engagement, or program promotion
• Perform general administrative and research support tasks as needed within the MBA department

Qualifications

• Strong written and verbal communication skills
• Basic computer proficiency, including Microsoft Word, Excel, and PowerPoint
• Ability to conduct online research and summarize information clearly and accurately
• Strong attention to detail and organizational skills
• Ability to work independently and meet assigned deadlines
• Interest in marketing, communications, business, or higher education administration is considered an asset
• Previous experience with social media or digital content is considered an asset

Students must be enrolled full time and in good academic standing at Cape Breton University in order to participate in the Work Study program.

How to Apply:

Forward cover letter and resume to cynthia_vokey@cbu.ca