CO-OP: Communications Assistant


Manages, oversees and develops strategies to enhance United Way Cape Breton’s public image.
This position is responsible to build relationships with companies and volunteers; with members of the
media pitching stories to publications and monitoring media coverage; identifying key messages and
communicating them to potential alliance partners and investors.

 Enthusiastic and outgoing individual with a high degree of initiative
 Ability to work as part of a team as well as independently (displays willingness to work with
small team)


 Website/Social Media – Write for the external website. Responsible for website and social
media updates, including Facebook, Twitter and Instagram
 Media Relations – Research and write press releases and backgrounders. Manage the media
 Writing and editing – Researching, writing and editing of communications materials such as
speeches, letters and feature stories
 Campaign preparation and support; campaign volunteer recognition planning
 Special Events – Provide support for events, including United Way Cape Breton’s biggest
annual fundraising event: Winter Gala. Event duties include: collateral development, planning
and on-site participation
 Media Monitoring – Identify, monitor and gather information and issues
 Research – General information requests and update the database
 Work, in assistance, with UWCB staff & other non-profits on community impact and community
investment projects, i.e. community gardens, etc.
 Campaign- data entry, picking up of campaign packages, helping develop promotional pieces,
volunteer appreciation, etc.
 Effectively convey the mission, benefits and organizational values of United Way Cape Breton
to general public, businesses, community leaders and all internal and external United Way
Cape Breton constituents
 Promote a cooperative spirit among coworkers and other partners
 Other duties as assigned by Campaign Manager/Executive Director/Executive Assistant Able to handle multiple tasks in a highly active and fast-paced work environment
 Self-motivated
 Strong work ethic
 Excellent interpersonal, communication and organizational skills are essential
 Excellent written, verbal, organizational, interpersonal and presentation and facilitation skills
 Ability to make effective and persuasive speeches and presentations to diverse groups of individuals including top management, public groups and employee groups
 Interacts well with others and is able to maintain positive relationships throughout the community with diverse groups of people and with a wide variety of work environments
 Demonstrates abilities in the following areas: analyzing data and providing recommendations from analysis, troubleshooting, sensitivity, diplomacy and discretion with personal and corporate information
 Strong competency in Microsoft Office software
 Graphic design skills considered to be an asset
 Utilizes creative relationship-focused service skills to achieve desired results
 Must be willing to travel – this position requires regular offsite appointments
 Ability to be flexible and to function well under pressure, meet multiple deadlines
 Commitment to community improvement is a must
 Some evening and weekend hours required
 A valid driver’s license and reliable transportation required

Application Details

This is a Co-op position.  Please see Shannon Garnier, Student Placement Officer, for application details