CO-OP STUDENTS ONLY – Communications Assistant, United Way Cape Breton


Job Description 

Manages, oversees and develops strategies to enhance United Way Cape Breton’s public image.
This position is responsible to build relationships with companies and volunteers; with members of the
media pitching stories to publications and monitoring media coverage; identifying key messages and
communicating them to potential alliance partners and investors.


  • Enthusiastic and outgoing individual with a high degree of initiative
  • Ability to work as part of a team as well as independently (displays willingness to work with
    small team)
  • Able to handle multiple tasks in a highly active and fast-paced work environment
  •  Self-motivated
  • Strong work ethic
  • Excellent interpersonal, communication and organizational skills are essential
  • Excellent written, verbal, organizational, interpersonal and presentation and facilitation skills
  • Ability to make effective and persuasive speeches and presentations to diverse groups of
    individuals including top management, public groups and employee groups
  • Interacts well with others and is able to maintain positive relationships throughout the
    community with diverse groups of people and with a wide variety of work environments
  • Demonstrates abilities in the following areas: analyzing data and providing recommendations
    from analysis, troubleshooting, sensitivity, diplomacy and discretion with personal and
    corporate information
  • Strong competency in Microsoft Office software
  • Utilizes creative relationship-focused service skills to achieve desired results
  • Must be willing to travel – this position requires regular offsite appointments
  • Ability to be flexible and to function well under pressure, meet multiple deadlines
  • Commitment to community improvement is a must
  • Some evening and weekend hours required
  • A valid driver’s license and reliable transportation required



  • Website/Social Media – Write for the external website. Responsible for website and social
    media updates
  • Media Relations – Research and write press releases and backgrounders. Manage the media
  • Writing and editing – Researching, writing and editing of communications materials such as
    speeches, letters and feature stories
  • Campaign preparation and support; campaign volunteer recognition planning
  • Special Events – Provide support for events, including collateral development, planning and onsite
  • Media Monitoring – Identify, monitor and gather information and issues
  • Research – General information requests and update the database
  • Work, in assistance, with UWCB staff & other non-profits on community impact and community
    investment projects, i.e. community gardens, etc.
  • Campaign- data entry, picking up of campaign packages, helping develop promotional pieces,
    volunteer appreciation, etc.
  • Effectively convey the mission, benefits and organizational values of United Way Cape Breton
    to general public, businesses, community leaders and all internal and external United Way
    Cape Breton constituents
  • Promote a cooperative spirit among coworkers and other partners
  • Other duties as assigned by Campaign Manager/Executive Director/Executive Assistant

Application Details

This is a Co-op Position with Cape Breton University. For more information on this option in your degree, please contact Student Placement Officer – Jennifer Currie.


Please submit your resume and letter of interest by Friday, November 24nd at 4pm to