Press Releases

CBUs Crawford Chair Officially Launches Eastern InBusiness Program and Video Simulation Game

Cape Breton University’s Purdy Crawford Chair in Aboriginal Business Studies will strengthen and broaden their impact this week when they officially launch In.Business – A Business Network for Aboriginal Youth and Music Mogul, an innovative business simulation game, at a two-day conference.

From Friday, November 28 to Saturday, November 29, 2014, 60 students and 10 mentors from Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and Quebec will gather in Membertou and at the CBU campus to celebrate and foster interest in Aboriginal business education.

“Due in large part to the success of the Business Network for Aboriginal Youth – Nova Scotia pilot and the $5 million in Federal matching funds announced in 2012, the Purdy Crawford Chair in Aboriginal Business studies is growing and expanding their high school mentorship program nationally,” says Dr. Keith G. Brown, Vice-president of International and Aboriginal Affairs and Purdy Crawford Chair Holder. “The national program, In.Business – A Business Network for Indigenous Youth, previously known as the Business Network for Aboriginal Youth, will have approximately 300 students and 50 mentors from across Canada when we complete the rollout. Our main goal is to provide students from across Canada with the opportunity to participate in The Crawford Chair’s Aboriginal business mentorship program regardless of where they live in Canada.”

The Eastern Conference highlight will take place on Friday, when the Crawford Chair launches an innovative business simulation game designed for smartphone devices and tablets, Music Mogul.  Created and designed by Revolve, a marketing and branding firm and Twisted Oak Studios, both of Halifax, NS., Music Mogul is the first game of its kind to be used as an educational aid as part of the national In.Business program.

Music Mogul will put the player of the game in the role of a musical band manager as their band tours across Canada. The player will be required to choose the communities for their tour, merchandise and advertising. Players will have to set the ticket prices for each community and mark-up for merchandise to be sold. The success of tours and shows will be determined by all the choices made through the course of the game and how well players score when the band performs their songs. Business concepts and teachable moments are found throughout the game.

“The very essence of this Program is built on mobile technology,” says Dr. Brown. “From the inaugural program when we began using blackberry’s to communicate, we ensured that we were not only speaking the language of youth, but were arming them with the technological tools that they’ll need to succeed as business professionals. Music Mogul allows the Crawford Chair not only to continue on that path, but to take it to a higher level of experiential learning.”

Music Mogul features Aboriginal Canadian Artists, A Tribe Called Red, Elisapie, Madeskimo, Joey Stylez, and Red City and puts the fame of well-known and established artists in these artists in the hands of the user. The game will be available for free download on iTunes and Google Play Store.

The opening conference will also include tours of CBU campus, presentations from local business professionals, including Membertou’s own Black and Grey, where they’ll reflect on their own experience in erupting onto the music scene, along with a short performance. Group activities for students facilitated by their mentors are also planned, along with a presentation of the Third Annual Purdy Awards by Chief Terry Paul of Membertou. Awards are voted on during the conference and boast best Tweet, outstanding leadership, and most enthusiastic.

The next region to be launched is the Central Region in February 2015 in Winnipeg, followed by the Northern Region in the Yukon shortly after.

Music Mogul is set to launch on November 28, 2014 at 1:30pm in CBU’s Shannon School of Business (SB100).  Media are invited to attend from 1:30 – 2:00 p.m. to hear the story behind the game, learn how it fits with In.Business and play the game first-hand.

About Purdy Crawford

A native of Five Islands, N.S., the late Mr. Crawford held a Master of Laws degree from Harvard Law School and an Honorary Doctorate of Laws from Cape Breton University. He served as counsel for Osler, Hoskin, and Harcourt 2000 (Toronto) and was chairman of Allstream (formerly AT&T Canada). He also served as a director on a variety of national organizations including the Canadian National Railway Co., Petro-Canada and Maple Leaf Foods, as well as serving as a member on several university boards.

Some of his professional accolades include being inducted into the Canadian Business Hall of Fame and as an Officer of the Order of Canada. He was also honoured with the Ivey Business Leader of the Year. He appears here with Chief Terrance Paul of Membertou. Chief Paul received an Honourary Doctorate from CBU and Mr. Crawford was made an Honourary Chief of Membertou First Nation.