Insights Needed From Local Entrepreneurs

A group of Cape Breton University faculty from the Shannon School of Business will be out in the community on Thursday, October 26, 2017 to survey entrepreneurs. Drs. Stephanie Gilbert, Dannie Brown and Kevin McKague are part of a larger research group that includes five other universities in the Atlantic Region that are collaborating to create the most comprehensive report of an entrepreneurial ecosystem ever modelled. Specifically, Gilbert, Brown and McKague want to map Cape Breton’s entrepreneurial ecosystem to understand the support available to entrepreneurs locally.

“Previously, a similar study mapped Halifax’s ecosystem as representative of the province of Nova Scotia, but Cape Breton’s unique entrepreneurial ecosystem should be understood with the help of our own entrepreneurs. The study results will inform provincial budgetary allocations, strengthen supports for the community, and identify gaps that need to be addressed in the ecosystem, says Dr. Gilbert.

The data blitz being held on October 26 will place Gilbert, Brown and McKague in the community, specifically at Doktor Luke’s, Downtown Nutrition (Sydney River) and Starbucks. Throughout the day, local entrepreneurs can meet with one of the researchers to complete a short 15-minute survey, also providing an opportunity for entrepreneurs to share their thoughts with the researchers.  The survey is also available online.

The project is receiving great support from local economic development and investment agencies.  “CBU’s research to understand Cape Breton’s entrepreneurial ecosystem is essential so we can continue to identify and fill gaps in funding, support and connections for our start-up community,” says Bob Pelley, Innovacorp Regional Manager for Cape Breton.

“We all want to understand how to best support the local business startup community. CBU’s research is helping us do that so we can identify challenges and opportunities,”
says Keith MacDonald, President and CEO, Cape Breton Partnership