CBU kicked off the holiday season with the launch of the #CBUHolidayWishes campaign, a two-part campaign aimed at spreading good cheer and helping those in need.
Using the newly decorated ‘Winter Wonderland’ in the cafeteria as a hub, the University encourages its community members to write a message of peace and goodwill on a gift tag. The gift tags are currently being strung from trees displayed in the hub, but will be passed out to onlookers during the Holiday Parade, December 3, to spread holiday cheer throughout the Cape Breton Regional Municipality.
The #CBUHolidayWishes campaign also aims to drive donations to local food banks. After messages are written on the provided gift tags, CBU community members are asked to post a picture of their message / tag on social media using the #CBUHolidayWishes. For every post using the hashtag, CBU will donate an item to our local food bank.
If you would like to send a message of holiday cheer and support our local food banks, visit the Winter Wonderland hub in the cafeteria before December 1.