Public Lecture: Marking 2.0 Managing eh Customer Decision Journey

The Shannon School of Business presents a free public session, featuring Greg Libitz, a lead advisor on strategy and marketing to organizations across North America.

In the face of intense competition, many managers recognize that a strategy for superior customer service can preserve market share and profit margins. Fewer managers though understand how to develop and execute such a strategy. This session will explore the role of social networks along the consumer’s path in making the decision to purchase.

Greg is an active facilitator for management development programs focused on acceleration of the modern strategic change effort. He teaches in the MBA in Community Economic Development program at the Shannon School of Business at Cape Breton University, as well as at the graduate and undergraduate level at the Smith School of Business at Queen’s University.