Cape Breton Tourism Strategies: Theory and Practice


Thursday, March 14 | 3:00pm – 4:30pm | CS 101

This panel will present under the auspices of the World Tourism Institute (WTI) at Cape Breton University (Locally rooted, globally focused, cross-disciplinary tourism collaboration). The philosophy of the WTI is rooted in the depth and diversity of the Cape Breton Tourism Sector, the long history of Tourism and Hospitality Programming at CBU and the established Industry and Community relationships. The Institute looks to build upon existing industry and community collaboration and across a wide spectrum of disciplines, including, but not limited to, Community Economic Development, L’Nu Studies, Sociology, Ethnomusicology, Community Studies, Sports and Leisure Studies, Sustainability, Environmental Studies, Engineering, Culture and Heritage, where this work intersects with, and complements, both Applied and Basic Research on Tourism which is locally rooted and globally focussed.

The presenters and their topics are:

  • Stephanie MacPherson, Industry Based community roundtables. The role of Industry consultation in Program Development, Quality Control & the Overall Student Experience.
  • Mary Jane Morrison on The role of experiential learning and lessons learned,
  • Wang Jiaming on Nova Scotia Tourism Development in the Chinese Market and
  • Keith G. Brown on The Role of federal investment in Tourism Infrastructure; A Cape Breton Exemplar.

The work of the Panel balances community consultation, experiential learning, quality control, an investigation of federal investment in Tourism and related infrastructure and the development of the Nova Scotia tourism product for the Chinese market.

This event is part of Research Month 2019. Visit our website for a full list of events.