Be a part of CBU’s Road Squad

The summer of 2016 is set to be an amazing adventure with Matthew Brown and Amy MacLeod, Cape Breton University’s inaugural Road Squad. Both CBU students, they’ll be hitting the road to rep CBU at high-profile and high-traffic events. They’ll also be creating their own adventures and bringing the public along for the ride by documenting the journey on social media.

This high-energy team will be directly engaging with community members from all over our beautiful Island, giving away great swag and hosting fun and captivating contests for everyone to get involved in.

Sound like an adventure that you want to be a part of? Join us by becoming a sponsor and coming along for the ride of the summer.

But wait, what’s in it for you?

Reach potential customers and grow your audience base by letting Matt and Amy brag about your company on our owned media channels, show off and give out your swag at major events and allowing placement of your visual identity on our web/digital and social promotions.

You can also be included in part of our daily and weekly prize packages. And did we mention there’s going to be a summer-long contest with an awesome grand prize? This way we’re sure to gain momentum all summer and keep the community coming back for more!

You’ll not only be reaching students and employees at CBU, but the greater Cape Breton community (pop: more than 147,000), as well as potential students, alumni and ex-pats around the globe.

So let us tag, follow, like, wear, blog, snap, mention, post pics and drum up great chatter for you!

About the CBU Community:

  • More than 3,300 students
  • More than 400 employees
  • From more than 42 countries

About CBU’s Owned Media Channels:

  • facebook-256 more than 14.8K
  • 13453621824_00d4273a00_b more than 6.3K
  • Instagram_App_Large_May2016_200 more than 1.5K
  • 2000px-Linkedin_icon.svg more than 8.3K

Other CBU Partnerships that you’ll directly benefit from:

  • The Cape Breton Drive-In
  • 101.9 The Giant and 103.5 The Eagle
  • Digital Billboard
  • CBU Alumni – more than 21k worldwide

To become a Sponsor, contact Kathleen Yurchesyn at 902-563-1122 or email