Digital & Social Media Marketer


Cape Breton University is looking for someone special. Someone who relishes the idea of helping to create and promote an educational environment where students don’t just go, they Happen. Because CBU is a unique place where students who believe that they can actually have an effect in the world discover what that effect is going to be.

Yes, it’s exciting. And if you’re the person we’re looking for, you’re already thinking of ways you can bring your energy and help build the kind of place where people Happen.   You’re someone who will care about not just about what students do at CBU, but what they do beyond it. Because what happens at Cape Breton University doesn’t stay in Cape Breton. It’s already happening in Cape Breton, across Canada and around the world.

If you can imagine yourself helping to make all this Happen, please keep reading.

The Digital Marketing & Social Media Specialist will have a combination of digital, content and social media marketing know-how along with fantastic writing and editing abilities. You should also have a command of best practices and trends in these areas, enjoy being creative, and understand how to both build and convert a digital audience.  You’ll work closely with your Marketing and Communications teammates from a variety of disciplines (marketing, communications, graphic design, video and web programming) to bring effective marketing campaigns and social media strategies to life. With an in-depth knowledge of tools like HubSpot, Facebook, Twitter and Instagram as well as Google Analytics and AdWords, you will continuously identify opportunities to iterate and improve on our programs.  We know, it’s a tall order!  In return, CBU offers a superior benefits package, a dynamic, supportive work environment and onsite childcare opportunities on one of the most beautiful, culturally rich islands in the world.

Please review the full Job Description for more detail.

Qualified candidates should email the Human Resources Department (pdf format preferred):

  • a letter of application quoting the reference number (DSM1705) and identifying his/her education and experience as it relates to this position;
  • a resume; and
  • complete contact information of three references.

Applications must be received by 4:00 p.m. May 11, 2017. Applicants will receive a return email confirming receipt.

We thank all applicants for their interest; however, only applicants selected for an interview will be contacted.

Cape Breton University is strongly committed to fostering diversity within our community. We welcome those who would contribute to the further diversification of our staff, our faculty and its scholarship including, but not limited to, women, visible minorities, Aboriginal people, persons with disabilities, and persons of any sexual orientation or gender identity. Please note that all qualified candidates are encouraged to apply but applications from Canadians and permanent residents will be given priority.

Cape Breton University

Human Resources Dept.