Keith Brown, PhD

Professor, MBA CED
Organizational Management, Shannon School of Business
902-563-1859

Office: SB-226

Former (Vice President, International and Aboriginal Affairs, Purdy Crawford Chair in Aboriginal Business Studies)

Dr. Brown obtained a B.B.A. from St. F.X. University, Antigonish, N.S., a B.B.Ed. from Saint Mary’s University, Halifax, N.S., and an M.B.A.-Marketing from City University, Bellevue, Washington, U.S.A. and a Ph.D. Marketing (tourism consumer behaviour) from the University of Bradford, Bradford, England.

As a Professor of Marketing in the Shannon School of Business at Cape Breton University, Dr. Brown has taught Marketing Management, Consumer Behaviour, International Business, International Marketing, Sales and Sales Management, Advertising and Tourism Marketing. He has taught and lectured in Cairo, Beijing, Tianjin, Zhengzhou and Zhuhai.  He currently teaches in the MBA (CED). (Marketing, International Business, Strategy).

He has presented and published a wide range of academic papers and served as a guest speaker and panelist on Economic Development, Immigration, Cultural Tourism Marketing, Aboriginal Economic Development and Aboriginal Education. His research interests include regional economic development, cultural tourism marketing and Aboriginal Economic Development.

His most recent publications include:

Brown, K.G., Doucette, M.B., Tulk, J. (2016), Indigenous Business in Canada: Principles and Practices. Cape Breton University Press.

Brown, K. G., Pyke, J., (2016) An Introduction to Aboriginal Cultural Marketing. In Brown, K.G., Doucette, M.B., Tulk, J., Indigenous Business in Canada: Principles and Practices. Cape Breton University Press.

Brown, K., Pyke, J., Johnson, D., Doucette, M., (2015). Aboriginal Cultural Tourism Marketing:   An Issue of Governance. Canadian Journal of Native Studies. Vol. 35.2. (published in 2016).

Brown, K., Luo, T. (2013). Authenticity versus Commoditization: The Chinese Experience in the UNESCO Heritage Site of Lijiang.  Journal of Culture and Tourism Research Vol. 15(1).

Prior to this position, Dr. Brown served as Vice President International and Aboriginal Affairs, Purdy Crawford Chair in Aboriginal Business Studies, Vice President, External; Dean and Managing Director of Economic and Technological Innovation and Dean of Extension and Community Affairs within the Cape Breton University community.  Beyond his career in higher education, he has held the positions of Vice-President and Chief Operating Officer, Enterprise Cape Breton Corporation and Vice President of Industrial Development with the Cape Breton Development Corporation.  He also fulfilled several other senior management roles within these public-sector corporations.