Coordinator, Card Marketing Summer Student – RBC

What is the opportunity?

RBC Cards Marketing is seeking a dynamic, strategic & innovative marketer to support marketing initiatives that align and support aggressive business objectives. In this role, you will report into the Senior Manager, Cards Marketing and will work closely with a highly specialized team of marketing managers and business partners to deliver innovative and industry leading programs. You will help with the development and execution of high-impact advertising, and integrated marketing plans that drive acquisition, engagement and other critical business results.

What will you do?

Support the marketing managers in the execution of marketing programs with tasks including, but not limited to:

• Working with internal & external partners to move the creative process (development, review etc) forward
• Ensure execution timelines are met and all components are deployment ready in a timely fashion
• Support with ideation as well as execution
• Align all internal channel partners to be ready for a seamless execution
• Review in-market components and provide point of view on improvements
• Support with agency management

 

What do you need to succeed?

Must-have

• Strong project management and organizational skills, detail oriented
• Understanding of marketing channels
• Desire to learn while moving projects forward, Ability to multi-task
• Ability to work collaboratively and cross-functionally in a fast-paced environment
• Familiar with Microsoft Office products
• Thirst for ongoing learning and adaptation; curiosity and openness to new ideas and diverse points of view
• Positive outlook, curious, desire to learn and grow and team player

Nice-to-have

• Understanding of social media and content marketing
• Ability to proactively analyze channel results and provide thoughts on how to improve
• Agency management experience