VOLUNTEER – Vice President of Marketing

  • Deadline: October 14, 2022

What is Start Proud:
Start Proud aims to connect LGBTQ+ students with employers, while promoting the
development of LGBTQ+ professionals, and celebrating the achievements and service of
those in the community.

We facilitate the professional development of LGBTQ+ students as they transition from
school to career in order to build a national network within the community. Our vision is
to empower members of the LGBTQ+ community to be Canada’s leaders of tomorrow;
where all institutions embrace inclusiveness within the workplace and diversity within
the workforce.

About the Role:
As the Vice President of Marketing, you work with the Executive Vice President to build
awareness and a positive brand image of the organization both internally and externally.
You will accomplish this by setting a clear marketing strategy and supporting your team
to achieve that goal. Your portfolio includes the organization-wide brand and two
conference micro-brands. While you will be able to draw assistance from your team,
ultimate accountability rests on you for marketing all organization initiatives.

In this role you will:
● Develop a national marketing strategy that raises the profile of the organization
across Canada.
● Drive a communications strategy that unifies the Out On Bay Street, Venture Out,
and Start Proud brands to all our stakeholders.
● Ensure the smooth operations of the Marketing team. This could include
assisting Managers/Associates in developing marketing plans for Start Proud
initiatives, refining brand guidelines, or drafting copy for a social media post.
● Manage the marketing budget by approving all Social Media and Ad buys on
behalf of the organization.
● Work with external vendors to further our marketing reach through graphics,
photography, videography, and public relations.
● Oversee a team responsible for three websites, a student portal, and organization
wide email communications system.
● Provide guidance through department policies for change management to Start
Proud websites and the student portal.
● Provide quality control on changes to ensure that brand integrity is maintained on
public facing entities.

● ~10-15 hours per week.
● Mandatory attendance at monthly and quarterly management meetings
● Mandatory attendance at Start Proud events and initiatives throughout the year.
● Frequent attendance at cross functional team meetings to represent the
marketing department and its performance.


Application Instructions:
Please submit your resume via email to human.resources@startproud.org no later than
5:00pm EDT on Friday, October 14, 2022. We thank all applicants for their interest. Only
those candidates selected for an interview will be contacted.

Candidates from the LGBTQ+ community or are otherwise marginalized on the grounds
of gender expression, gender identity and/or sexual orientation are strongly encouraged
to apply. Lived experience as a member of any equity-deserving community is
considered a strong asset.

We’re committed to providing accommodations throughout the application, interview,
and employment process. If you require an accommodation to be at your best, please let
us know during the application process.

Why Start Proud?
● Springboard your professional development by gaining valuable experience as
part of a national non-profit in a functional area you are looking to grow your
skills in. We are here to develop you, even if you have little experience.
● Make an impact in our organization and the community we serve! We are growing
and evolving very quickly, so there are lots of opportunities to make a difference.
● Build your network with friendly and supportive LGBTQ+ students and
professionals that are eager to support and mentor each other.