Recent or Potential Grads: Marketing and Communications Manager – Aquaculture Association of NS

  • Location: Halifax, Nova Scotia
  • Deadline: April 5, 2021 at 4:00 pm

Location: Halifax, Nova Scotia – occasional travel required

Schedule: Full-time, 35 hrs/wk

Reporting to: Executive Director

The Aquaculture Association of Nova Scotia is seeking to hire a Marketing and Communications Manager for a two-year term (with the possibility of renewal).

Position Context:

As a leadership role, the communications manager is considered an expert resource in leading successful and innovative marketing and communications programs. This includes the development and implementation of strategies consistent with AANS’s mission and objectives, developing the provision of internal and external communications regarding AANS’s actions, membership affairs and services, Special Interest Groups, external organizations and communities of interest. Your experience will include areas of corporate social responsibility as well as government and media relations. A Bachelor’s Degree in Business, Communications or a related field is required, and an advanced degree is strongly preferred.

Primary Responsibilities:

Communication and Marketing:

  • Guide and implement communication strategies and plans to assist the Association to meet strategic objectives regarding its goals including educational programs, research activities, public seminars, and professional development workshops. Strategies and plans should focus on online sources (e.g. website, social media) to inform members and the community about Industry activities, events, policies and regulations.
  • Provide strategic counsel to the Senior Leadership and represent AANS on various issues, government relations, and media relations activities – acting as the Chief Communications Officer and issues strategist.
  • Lead the creation of innovative marketing and communications strategies, incorporating digital and traditional media opportunities for advertising.
  • Oversee the production and distribution of promotional materials, which would include supervising the development of branding, graphics and content. Supervision of part-time staff and/or support staff will be involved.
  • Create branded, interactive user experiences using social media tools to communicate information about AANS members, events, and activities, AANS publications and content relevant to community education and employment in the aquaculture industry.
  • Assess needs of the membership and coordinate with technical staff, and the Executive Director to facilitate and sustain all forms of engagement, including online and offline interactions.

Knowledge Management:

  • Develop, implement and document knowledge management strategies and practices to ensure knowledge continuity regarding communication.
  • Actively participate in the Youth Engagement Committee and attend Board meetings when needed.

Education/Experience:

  • A Bachelor’s degree in one (or more) of these fields: Communications & Media studies, Public Relations, Marketing & Advertising, Education, LIS, STS, Sociology or commensurate experience. A Master’s degree in any of these fields is considered a definite asset.
  • A general working knowledge of the aquaculture industry in Atlantic Canada is considered an asset.

Other Qualifying Skills and/or Abilities:

Experience with Web content management, social media, knowledge management, information architecture, digital asset management and media software. Ability to prioritize and manage several projects at once, and to work well autonomously and as part of a team. Strong attention to detail.  Excellent oral and written communication skills.

For additional information on the Aquaculture Association of Nova Scotia, go to www.seafarmers.ca

Salary commensurate with experience. To apply, please send cover letter, resume/CV, references, and samples or links of work to:

Attn: Tom Smith, Executive Director, Aquaculture Association of Nova Scotia

opportunities@seafarmers.ca