Fall 2021 Part-time – Social Media Coordinator, Varsity Athletics Teams CBU

  • Location: Sydney, Nova Scotia
  • Deadline: August 8, 2021

Job Description

Position Title:  Social Media Coordinator

Status:  Part-Time

Reporting To:  Head Coach, Varsity Athletic Teams

Department:  Athletics


The Varsity Athletic Teams are looking to fill the position (x4) of Social Media Coordinator.

One of Canada’s youngest and most ambitious universities, CBU recognizes its location on Cape Breton Island as part of Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq people. CBU offers a comprehensive set of liberal arts, science, and professional programs and a unique commitment to community, economic development, aboriginal learning, and research into many aspects of environment and culture. Currently home to approximately 5000 students, CBU’s vision of higher education allows students to pursue diverse fields of study in programs with national reputations in final year student satisfaction, faculty-student interaction, and employability.

Responding to the needs of an ever-growing field, the Varsity Athletic teams are offering a chance for successful candidates to become familiar with day-to-day operations of the programs, and to meet the demands of deadlines, and working in small groups.

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our teams. Your role is to implement online marketing strategies through social media accounts.


Tasks will include but are not limited to:

  • Research audience preferences and discover current trends
  • Create engaging text, image, and video content
  • Design posts to sustain readers’ curiosity and create buzz around varsity teams
  • Measure web traffic
  • Stay up to date with changes in all social platforms ensuring maximum effectiveness
  • Facilitate online conversations with fans and respond to queries
  • Report on online reviews and feedback from fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective fans, like promotions and competitions


Required Qualifications: 

  • Expertise in multiple social media platforms
  • Ability to deliver creative content (text, image, and video)
  • Familiarity with online marketing strategies and marketing channels
  • Ability to gasp future trends in digital technologies and act proactively
  • Excellent communication skills
  • Multitasking and analytical skills

To apply please send your cover letter and resume to student_jobs@cbu.ca

Number of Vacancies: 4

Hours Per Week: 15