Co-op: DCBA Management and Marketing Assistant

  • Location: Sydney River, Nova Scotia
  • Deadline: February 14, 2020

Summer Co-op Placement: May-August 2020

DCBA is the official Destination Marketing Organization (DMO) for Cape Breton Island. It is dedicated to the promotion and enhancement of tourism industry on the Island through marketing and tourism product development consistent with the vision and objectives established through the Board and communicated through the Chief Executive Officer. Within this role, DCBA actively markets the destination to potential visitors while also taking strategic steps with industry partners to develop the destination to position it for optimal success. DCBA and partners are currently in process of developing a 10-year destination strategy for Cape Breton Island.

About the Opportunity:

The Management and Marketing Assistant would work closely with all members of DCBA’s Team on planning, developing and implementing the objectives of the organization’s strategic direction. This individual would have the opportunity to apply marketing and business concepts to practical situations while enhancing their professional & personal skills and developing new ones. The Management and Marketing Assistant would work closely with the Marketing Team. This will provide the opportunity to understand how to apply traditional marketing concepts to digital marketing plans and innovative projects while learning about trends in the tourism industry and the social media platforms used to reach our target markets. The Management and Marketing Assistant would also have the opportunity to meet and interact with industry members through programs and product innovation initiatives, workshops, and events.

Key Duties & Responsibilities:

  • Assist in planning, developing, and delivering projects, campaigns, activations, and/or initiatives focused on marketing Cape Breton Island, product innovation, and destination management.
  • Research trends within the tourism industry and changes within social media platforms.
  • Assist with coordinating industry participation in special projects.
  • Assist with planning and scheduling for Ultimate Summer Intern program.
  • Assist with logistics for itineraries, workshops, and/or events.
  • Assist on any other projects or activations as required.

Knowledge, Skills and Abilities Required:

  • Strong knowledge of the tourism industry.
  • Strong knowledge of Cape Breton Island.
  • Strong knowledge of social media platforms.
  • Strong organizational skills with the ability to multitask and set priorities.
  • Strong communication skills across all levels.
  • Strong attention to detail and ability to follow through.
  • Ability to work independently and as part of a team.
  • Excellent writing and editing skills.
  • Must be computer literate and work comfortably with Microsoft Office products such as Word, Excel, PowerPoint, and other products such as Google Analytics, Google Drive, etc.
  • The Successful Candidate will be well-organized, energetic, self-motivated, and be able to work well with diverse groups.

General Responsibilities:

  • To adhere to the Destination Cape Breton policies in all activities, and to actively promote the organization and destination wherever possible.
  • To be responsible for his/her own safety and that of their colleagues.
  • To undertake such other duties as may be reasonably expected.

NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties to meet the ongoing needs of the organization.

Compensation & Benefits:

  • Rate of pay – $15.00 per hour plus 4% vacation pay

To apply, please send a resume and cover letter to