DCBA is the official Destination Marketing Organization (DMO) for Cape Breton Island. It is dedicated to the promotion and enhancement of tourism industry on the Island through marketing and tourism product development consistent with the vision and objectives established through the Board and communicated through the Chief Executive Officer. Within this role, DCBA actively markets the destination to potential visitors while also taking strategic steps with industry partners to develop the destination to position it for optimal success. DCBA and partners are currently in process of developing a 10-year destination strategy for Cape Breton Island.
About the Opportunity:
The Management and Marketing Assistant would work closely with all members of DCBA’s Team on planning, developing and implementing the objectives of the organization’s strategic direction. This individual would have the opportunity to apply marketing and business concepts to practical situations while enhancing their professional & personal skills and developing new ones. The Management and Marketing Assistant would work closely with the Marketing Team. This will provide the opportunity to understand how to apply traditional marketing concepts to digital marketing plans and innovative projects while learning about trends in the tourism industry and the social media platforms used to reach our target markets. The Management and Marketing Assistant would also have the opportunity to meet and interact with industry members through programs and product innovation initiatives, workshops, and events.
Key Duties & Responsibilities:
Knowledge, Skills and Abilities Required:
NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties to meet the ongoing needs of the organization.
Compensation & Benefits: