#GivingTuesday – 3 Reasons Why You Should Embrace Giving Tuesday!

Black Friday, Cyber Monday, turkey, the holidays, trees, decorations and the list goes on! At this time of year we are all on overload as we prepare for the holiday season. It’s hard to take in everything (shopping, parties, visiting, decorating, wrapping, eating) that will pop up in our lives over the next 30 days or so, but one thing you should embrace and do not want to miss, is Giving Tuesday.

Why, you might ask, in the middle of all that’s happening should I embrace Giving Tuesday? Well here are three reasons that I hope will have you convinced!
1. Giving actually makes you happy!
In a 2006 study, Jorge Moll and colleagues at the National Institutes of Health found that when people give to charities, it activates regions of the brain associated with pleasure, social connection and trust, creating a “warm glow” effect. Scientists also believe that philanthropic or selfless behavior releases endorphins in the brain, producing the positive feeling known as the “helper’s high.” Who doesn’t want to glow?

2. By giving you will positively impact someone’s life!
Don’t just take my word for it. I’m lucky enough to work at Cape Breton University and get to see first-hand how generous people can be to others and just how that generosity brightens the world for our students who receive that support. In the words of one of our student award recipients, “By receiving your award you have lightened my financial burden, which allows me to focus more on the most important aspect of school – learning. Thank you for making this award possible. I will never forget the generosity extended to me!”

3. In today’s world, more than ever, we need each other’s support.
With recent terrible events that have taken place throughout the world, it is very clear to see that giving to others when they are in need is so important. It helps in the healing process, helps to rebuild and helps to restore people’s faith in humanity and the good that exists in the world. Embrace giving Tuesday and be part of the power of good. As Winston Churchill so famously said, “We make a living by what we get, but we make a life by what we give.”

#embracegiving #makeadifference #bethegoodintheworld

Crystal Aboud
Development Officer, Donor Relations