On Monday, April 14th, I attended the Growing A Creative Economy conference organized by the Cape Breton Centre for Craft and Design. It was a really great day with many interesting and inspiring presentations, including one by interior design guru Sarah Richardson. Of most interest to me was a presentation by Jaeny Baik on the three major mistakes people make when filming web videos.
The take home lessons were that we should think about our audience, loosen up in front of the camera, and tell a story to ensure great web videos. There were also helpful hints on framing, posing, and body language. We participated (some of us reluctantly) in activities that would help us produce better videos and then joined Jaeny in recording a short video blog for her own social media initiatives. And, of course, we were challenged to put ourselves in front of a camera.
Personally, I'd much rather be behind the camera. But I think she may have convinced me that sometimes you need to be in front of the camera as well. I still need to work on my eye contact though!
Without further ado, here's my video response to her challenge and the reason why video matters: