Cape Breton University (CBU) is asking high school students on Cape Breton Island to tap into their creative side to design a symbol that could inspire a new logo for CBU. Launched this week, the contest is open until October 3; however, students are encouraged to submit their design in-person during CBU’s Multiversity Cultural Festival 2015 happening on September 19 at the CBU campus. Prizes will be awarded to first ($500), second ($250) and third ($100) place designs.
“As we begin our logo redesign, we are especially interested in gaining a youth perspective. We want to see what type of creative lens the Island’s young adults bring to the University’s brand image. What better way to do that than by asking some of the brightest high school students in Canada to help us by designing a symbol that they feel best represents CBU’s future. It is no secret that Cape Breton Island is bursting with creativity and I am eager to see what these forward-thinking students are going to come up with in order to inspire our new logo,” says President David Wheeler
In addition to other criteria, the symbol created should reflect the mission of the university, with particular attention to CBU’s Aboriginal and multicultural commitments, as well as CBU’s creative spirit. Students will also be provided the university’s brand attributes to help inspire their design.
Once all submissions are received they will be reviewed by a committee chaired by President Wheeler. A professional artist/designer will then be selected to create a finalized version of the logo from the inspirational designs and symbols submitted.
As a bonus, students who submit prior to or in-person at CBU’s Multiversity Cultural Festival will see their designs on display during the Festival. Submissions are also being accepted online.
For more information, a complete list of criteria or to submit online please visit www.cbu.ca/symbol.