“How to use Social Media to promote academic expertise” (Keynote/Workshops)

Friday, March 3, 10:30 a.m. – 3:30 p.m., CS 101

Roach, J “How to use Social Media to promote academic expertise”

Jeff Roach helps people navigate social media and tap in to real value for their organizations. He will be giving an introduction and overview of the value of social media for growing support and educating the public as well as how to engage online in the least amount of time for the most value. Jeff will also touch on best practices of the most relevant social networks for the group.

This presentation will focus on the following themes:

  • Your Place In Social Media
  • Your Organization’s Place in Social Media
  • Understanding Social Media Networks
  • Understanding the Social Business

Jeff Roach is the CEO of Sociallogical. Sociallogical is a Canadian strategic firm that mentors leaders, train staff, create online platforms and strategies to grow your organization, and measure what matters in the social space. Over the last 5 years, Sociallogical has trained over 1,500 professionals and leaders how to understand social media and to use it to grow their organizations. http://sociallogical.com

Limited spaces. Contact  zuzana _istvankova@cbu.ca to register.

Also contact research@cbu.ca for any questions or concerns.

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