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Purdy Crawford Chair in Aboriginal Business Studies



Do YOU have what it takes to turn a ragtag group of indie musicians into a national super group?


As part of our In.Business mentorship program for Aboriginal youth, the Purdy Crawford Chair in Aboriginal Business Studies has developed a game for smartphone and handheld devices called MUSIC MOGUL.

Music Mogul puts the player in the role of manager for a Canadian Aboriginal musical group. As the group tours across Canada, the player will choose the communities that are visited on each tour, select and purchase merchandise for sale at shows, and arrange for advertising campaigns. The player will also negotiate the cost of venue rental, set the ticket prices for each show and the mark-up for merchandise, and take out and repay loans throughout the game. The manager may also decide to record a new single to gain new fans. The success of the tours will be determined by all of the choices the player makes and how well the band plays during shows – fun mini games that test the agility and rhythm of players! Through a logbook, the player can track the growth of their fan base, as well as their income and expenses. The ultimate goal is to become a Music Mogul by making $1 million dollars or playing in 39 towns or cities from coast to coast to coast.

Music Mogul features the music of five Canadian Aboriginal artists: A Tribe Called Red, Elisapie, Madeskimo, Joey Stylez, and Red City.  A complementary website (which will go live tomorrow) provides additional information for use in educational settings, such as biographies of the artists and profiles of some of the communities featured in the game, as well as download links for the game.

We invite you to be one of the first to download the free game on your handheld device. It’s available now in the Google Play Store and the Apple App Store.



Cape Breton University

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Toll Free: 1-888-959-9995 (Canada/US)

Tel: (902) 539-5300

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