The Shannon School of Business allows students to develop a niche field of study for their choice of a business career, offering students the opportunity to study in varied disciplines including: accounting, economics, finance, marketing, entrepreneurship, legal studies, information technology, tourism marketing and management and human resources.
Or you can focus your graduate studies on something truly unique with our MBA in Economic Development, the only Master’s program of its kind in Canada.
All graduates from the Shannon School of Business are well prepared to pursue opportunities in some of the fastest-growing and high-demand careers, such as:
What is Accounting?
Accounting is the process of gathering, recording, interpreting and analyzing financial information. Accounting is commonly referred to as the language of business and serves as the basis for financial decision-making.
Why study Accounting?
Contrary to popular belief, accounting is a dynamic, creative and interesting subject. In addition, accounting knowledge is a much sought after commodity. Many business and government departments are constantly in need of good quality employees with a thorough understanding of financial management and accounting. Studying accounting also provides students a skill set that ideal for self-employed careers.
What is Economics?
Economics is the study of efficient methods of using scarce resources in order to attain maximum satisfaction of society’s demands for goods and services.
Why study Economics?
Because it is a simple truth that understanding some basic economics helps us understand the world around us. Economic issues have become an integral part of our daily lives. In this age of globalization, we are all becoming citizens of the world. Advances in information technology make it virtually impossible note to be aware of some important economic issues such as creation and distribution of wealth, labor disputes, unemployment, inflation, high taxes, rising oil prices, pollution worsens, international trade, etc.
What is Finance?
Finance is the study of managing money. Managing money is something that everybody does. Individuals, companies, and governments have to manage money and there are Finance concepts and principles that apply to the different aspects of managing money in different environments to achieve different goals.
Why Study Finance?
Managing money effectively is a determinant of success for individuals, corporations, and governments that generally places Finance at the centre of all managerial operations. Finance is a subject that has achieved prominence in the last few years. There is a rising demand for graduates who can help a company raise money to run the business, grow the business, and make acquisitions, and for graduates who can help governments and non-profit organizations get the most out of their budgets.
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Why study Marketing?
Marketing is fun, creative, versatile, and in demand. Depending on your career choice, you may have a great deal of flexibility concerning the hours you work and ultimately how much you can earn. Many CEO’s of today’s most successful firms have a background in marketing. If you decide on a career in business, studying marketing will definitely make you a more valuable employee and/or a more successful business owner. Studying marketing also makes you a more astute consumer.
What is Legal Studies?
CBU’s BBA legal studies concentration falls within the School of Business’s Organizational Management department. In order to attain this concentration, core courses include: Business Law I and II, Legal Research, and Criminal Law and Administrative Law, for a total of 15 credits. Students must also choose one elective three-credit course from a selection of courses relating to the law and the legal system including: Leasing Law, Health Law or Sports/Recreation Law.
Why study Legal Studies?
Today’s managers and professionals are constantly faced with decisions that have legal implications on their firm and its employees. These decisions could involve criminal law, intellectual property rights, leasing and financing terms, public health issues, or regulatory and licensing matters. Smart businesspeople arm themselves with the proper basis for seeking and understanding legal advice. That saves time and money and makes for better decisions. If you want to be a lawyer, a BBA with legal studies concentration from CBU will help you prepare for law school with relevant academic experience.
What is Tourism Marketing and Management?
Tourism is defined as the guidance or management of tourists; the promotion or encouragement of touring; or the accommodation of tourists.
Why study Tourism Marketing and Management?
Tourism has become of one of the fast growing and largest industries in the world. The business of managing and marketing various tourism products such as destinations, hotels, restaurants, attractions and events become paramount to these organizations.
What is Human Resource Management?
Organizations have been described as ‘groups of people who work interdependently toward some purpose’. This definition indicates that organizations are not buildings or pieces of machinery. Organizations are, indeed, people who interact to accomplish shared objectives. All participants in the organization (managers, employees, other stakeholders) should be aware of the processes of the Human Resource Department and the theories and concepts that guide these activities.
Why study Human Resources?
The study of Human Resource Management helps us understand why HR functions are of utmost importance to the success of organizational operations. For managers and, realistically, all employees, this knowledge helps predict, understand and control organizational events as they relate to the human component as well as the processes, regulations, and controls that are essential to the effective utilization of human capital.
In addition to the study of Human Resources, students in this concentration may focus on issues of leadership, interpersonal communication, organizational behavior, industrial relations, diversity in the workplace, administrative and employment law, and organizational development. All areas of the study are pertinent to the management function.